US District Court Finds MyFreeMedicine Isn't

According to DMNews.com, MyFreeMedicine.com (MFM) has been barred by US District Court from making TV and radio claims to offer "free prescription medicine."

The court found that the Web-based business, which collected $199 for each six-month subscription to its plan, routinely sent subscribers applications for "patient assistance programs" (PAPs) operated by pharmaceutical companies. The court acted after numerous complaints alleging that MFM reps had told customers they were eligible for free prescription meds, but then refused a refund when it turned out the customers could not qualify for the PAP.

The defendants, MyFreeMedicine.com and its principal Geoffrey Hasler, based in Louisville, KY, targeted low-income consumers who spend more than $100 a month for medications, according to the complaint... The defendants' television and radio ads urged consumers who are not insured to call a toll-free number to learn whether they are eligible to receive free prescription medication.

Suit was brought in August against MyFreeMedicine.com and another marketing firm (Free Medicine Direct) by Missouri Attorney General Jay Nixon's office, alleging that the Web marketers

...deceived consumers through their advertising, and engaged in unfair trade practices, all violations of the Missouri Merchandising Practices Act. [Attorney General Nixon] is asking the respective courts to order MyFreeMedicine and Free Medicine Direct to cease all violations of Missouri’s consumer protection laws, pay full restitution to all aggrieved consumers, plus pay civil penalties and pay all costs of investigation and prosecution.

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